via Engadget

Few have been spared the satire of Matt Groening’s long running animated sitcom. Last night, The Simpsons took on Apple, or uh, Mapple for a full 6 minutes of lampoonery — a pretty harsh ride at a two-joke per minute pace. It all starts when the Springfield mall gets its very own Mapple store, “it’s so sterile,” gasps Lisa upon entering. Perhaps the best exchange comes from Bart’s dubbing of a Steve Mobs’ product announcement in front of a crowd of gaping nerds, “You think you’re cool because you buy a $500 phone with a picture of a fruit on it. Well guess what? They cost 8 bucks to make and I pee on every one!” A Mapple store employee then angrily responds, “Who dares question the boss we fired 10 years ago and then brought back!” Yuk yuk.

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