I’m glad I’m not the only one who hates the new “cast” of Flip This House this season. Say what you want about Trademark Properties President / CEO Richard C. Davis being a bit cocky but he has every reason to, he built a successful business and has been running it for over 10 years, he has a proven track record. However, even to call the guy cocky is a little bit strong, but if you were nitpicking there are times on the show when you can tell he’s puffing his chest out a little, but I think most people can forgive him for that.

I was shocked when I tuned into the new season of Flip This House to not see the usual Trademark Properties gang, but instead these Montelongos. I did a little research and it turns out that A&E decided to move ahead with a second season of Flip This House with out Richard and his company, even though Richard created the series. So Richard and Trademark filed suit against A&E and are now signing on with Discovery Communications for a similarly themed series on TLC.

Armando Montelongo on the other hand is a pompous, arrogant, gangster wanna be; who, while has made some progress in the real estate market, has no track record and no excuse to act like “the man”. Anna Johns says is best:

He constantly degrades his wife and sister-in-law. He made them dress up in beekeeper outfits and exterminate a colony of bees so he could save $300 on a professional beekeeper. While they were running around choking on bug spray, he was drinking a beer and watching the action. When his sister-in-law proposed a website, he filled out a form she gave him, giving her a $0 budget. She made an ass of herself, calling around website companies and asking them to do it for free. He makes his wife negotiate her own pay for selling his houses. (What is wrong with these women?) He treats the labor like dirt, brings a big dog to intimidate a new contractor, and micro-manages foundation and drywall issues of which he has no knowledge. Please, television gods, don’t let this guy get his own show.

Well, too late Anna, they already filmed it. I was really curious to see how his free website turned out but I never watched another show after the first one, so I don’t know if it ended up being free or not. After A LOT of searching I finally found it, (obviously no SEO was used). Now, I’ll say it’s not the worst website I ever been to, but the front page has about half the space dedicated to the website designer. The designer, Myers Internet, appears to be one of those website mills that just sell the same template over and over again to a specific vertical market, like real estate. I laugh hysterically when I click on “Residential Properties” to find “We found 0 matching listings.” Not sure if it’s the fault of Myers Internet or the Montelongos not bothering to update their site. I’m guessing the latter of the two.

The worst part is, the Montelongos are getting so much free national advertising with Flip This House ( A&E reaches 88 million homes ) that spending $10,000 or even $20,000 on a well designed and maintained website could literally pay for itself in a few days. Having that kind of national TV exposure for free is worth hundreds of thousands of dollars if not more; why not spend some of that money on the one tool that will work for you? The site design has all the usual features that attract unsuspecting customers like Calculators and an “online” loan application which is just a PDF for the “Uniform Residential Loan Application”, at least it’s an Adobe Form so you don’t have to hand write.

In any case, I don’t wish the Montelongos any ill will, but for the love of god drop the bad ass gangster I obviously beat my wife because I can not perform sexually and if you don’t believe me I’ll sic my dog on you act and just play it cool; there will be plenty of time to humiliate your wife and sister-in-law off camera. I know that if I were looking for a house in San Antonio, I would not walk, I would RUN away screaming from the Montelongos based on the first impressions I got from that episode. And before you say “well the editing makes it look that way” I took that under consideration, as Anna said those guys are just A-holes.
According to a comment on Anna’s blog, there is hope:

Don’t worry guys. Richard and the crew will have a new show on the Discovery Channel and TLC soon. Trademark is currently in the process of suing A&E over the contract of the show because Richard actually created it (still says so in the credits). He elected to not renew the airing contract because A&E wanted a more “scripted show” (which is EXACTLY how the San Antonio group comes across….seriously, who has a water fight in the middle of a construction site with their spouse?).

And I found it here

Some Comment’s from Anna’s blog (but don’t let that stop you from going over there)

A&E went and ruined a really good show. These people act like they are in high school, how can anyone stand them. The southern guys had good personality and charisma. These people are annoying.

This MTV style ‘drama’ crap is driving me insane and it’s a shame that A&E is airing this trash.

Yeah, the guys are jerks. And the women have some of the whiniest valley-girl-type voices I’ve hear in a while. Not to mention the boy/girl competition came across as something totally scripted by the producers: “Wouldn’t it be great if you hired a bunch of bimbos in a pickup truck to lure away the crew? Let me make a call…”

Really makes me appreciate the South Carolina group. They’ve got class!

I certainly agree the new bunch from San Antonio is annoying! The new guy from Atlanta is also full of himself and gives the impression that the reason these guys are working for themselves is because nobody would keep them as employees. I like the team in SC much better. More house info/details less comedy/drama.

Visit www.flipthislawsuit.com for a letter from Richard C. Davis

And be sure to check out the Flip This House discussion board over at IMDB. (registration required)

And the unofficial Flip This House message board at http://64.177.235.123/FTH/. (registration required)

Original “free” website, I’m sure they stole this template from the guy that created it and moved it to their current site (I’m awaiting confirmation of this from the site developer, stay tuned!). Notice the “Join the Montelongo Get Rich Club.” Smells like late night paid TV programming. Frankly I think the original one looks better than the current one, but I don’t know what’s considered hot for ganster wannabes.

Melina Montelongo’s Modeling Website

One Google cache of message board posting deleted by A&E criticizing the new format and characters.

This entry was posted on Tuesday, August 15th, 2006 at 12:16 pm and is filed under Flip This House, Rants, Stupidity. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.